It is a purely Greek beauty contest, inspired by the beauty and spirit of the ancient gods. For this reason, the candidates are selected on the basis of their Greek and Mediterranean beauty as well as their personality.
Thus, girls from all over Greece are competing for a place in the final in two qualifying rounds which will take place in Crete, on Friday 25 August at the cafe bar Ya in Hersonissos and on Sunday 27 August at the Iberostar Mirabello in Agios Nikolaos.
The conception of the idea and the organization of the event is by ADM Production Advertising, which has the exclusive rights worldwide.
In Crete responsible for 3 organisationsη consecutive year is Cretan Art Productions.